Strategi Komunikasi Dinas Pariwisata dan Kebudayaan Kabupaten Kampar dalam Pengembangan Objek Wisata Ompang Sungai Sonsang
DOI:
https://doi.org/10.55985/jocs.v1i01.8Keywords:
Communication Strategy, Tourism Object Development, Sonsang River Ompang TourismAbstract
Communication strategy is a guide from communication planning (Communication planning) and management (management communication) to achieve a goal. The purpose of this study was to determine the communication Hafied Cangara strategy of the tourism and culture department of Kampar district in the development of the Sonsang River Ompang tourist attraction. This study uses the theory of communication with 5 elements, namely research, planning, implementation, evaluation, and reporting as an analytical tool. This study uses a descriptive qualitative method by interviewing 3 informants, namely the Head of the Department, Head of the Division and Head of the Tourism and Culture Section of Kampar Regency. Data collection techniques carried out in this study were in-depth interviews, observation, and documentation. The results of this study indicate that the development of the Sonsang River Ompang tourist attraction uses 5 strategies, namely research, implementation, planning, evaluation and reporting. Department of Tourism and Culture of Kampar Regency in the research strategy has a special team, namely the Kampar Promotion Community (KPC), where the KPC team partners with the Department of Tourism and Culture of Kampar Regency in developing the Ompang Sungai Sonsang tourist attraction.
References
Bima. (2017). Peran Dinas Pariwisata dan Kebudayaan Dalam Pengembangan Daerah Wisata Pantai Bandengan Di Kabupaten Jepara. http://lib.unnes.ac.id/31889/1/3312413010.pdf
Cangara, H. (2014). No Title. PT. Raja Grafindo Persada.
Community, K. P. (2021). wisata ompang sungai sonsang kampar. https://m.facebook.com/Kampar-Promotion-Community-104112835224362/
Disparbud.kamparkab.go.id. (2021). Pemerintah Kabupaten Kampar Dinas Pariwisata dan Kebudayaan. https://disparbud.kamparkab.go.id/visi-dan-misi/
Doni, D., Yogia, M. A., & Wedayanti, A. A. P. M. D. (2021, January). Management of Market Pelita Retribution In Bangko District In Increasing Original Revenue of Rokan Hilir Regency. In INCEESS 2020: Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia (p. 41). European Alliance for Innovation.
Durrotun Nasikhah, U. (2020). Strategi Komunikasi Pemasaran Obyek Wisata Madiun Umbul Square dalam Meningkatkan Pengunjung pada Tahun 2019. Institut Agama Islam Negeri Ponorogo. http://etheses.iainponorogo.ac.id/9751/
Fitriani, D., Masri, R., & Tajibu, K. (2020). (2020). Strategi Komunikasi dalam Pengembangan Obyek Wisata Pantai Mandala Ria di Kabupaten Balukumba. Jurnal Washiyah.
Indra Mulia Perjhaya. (2019). Komunikasi Pariwisata dalam Pengembangan Objek Wisata pantai oleh Pordakwis di Desa Tanjung Punak kecamatan Rupat Utara Kabupaten Bengkalis. UNRI. https://jom.unri.ac.id/index.php/JOMFSIP/article/view/23906/23138
Lestari, S. S., & Siska, S. (2022). Pengaruh Komunikasi Kesehatan Reisa Broto Asmoro dalam Meningkatkan Kesadaran Mematuhi Protokol Kesehatan. Journal of Communication and Society, 1(01), 45–61. Retrieved from http://journal.sinergiinstitute.com/index.php/JOCS/article/view/16
Mayasari, F. (2022). Etnografi Virtual Fenomena Cancel Culture dan Partisipasi Pengguna Media terhadap Tokoh Publik di Media Sosial. Journal of Communication and Society, 1(01), 26–43. Retrieved from http://journal.sinergiinstitute.com/index.php/JOCS/article/view/15
Ahda, M. H., & Rozi, F. (2022). Strategi Komunikasi Dinas Pariwisata dan Kebudayaan Kabupaten Kampar dalam Pengembangan Objek Wisata Ompang Sungai Sonsang . Journal of Communication and Society, 1(01), 14–26. Retrieved from http://journal.sinergiinstitute.com/index.php/JOCS/article/view/8
Mustaqimah, N., & Rahmah, A. H. (2022). Peran Digital Influencer dalam Memberikan Edukasi Pemilihan Produk Kecantikan pada Akun Instagram @dr.richard_lee. Journal of Communication and Society, 1(01), 1–13. Retrieved from http://journal.sinergiinstitute.com/index.php/JOCS/article/view/10
Khasanah, A. (2017). Implementasi Bimbingan Sekolah dan Orang Tua pada Siswa Agresif Kelas 2 SD Muhamadiah Tahun 2016/2017. UMS. http://eprints.ums.ac.id/50490/
Liliweri, A. (2011). Komunikasi Serba Ada, Serba Makna. Kencana.
Moleong, L. J. (2014). Metodologi Penelitian Kualitatif Edisi Revisi. PT. Remaja Rosdakarya Offset.
Mulyana, D. (2013). Ilmu Komunikasi Suatu Pengantar. Pt Remaja Rosdakarya.
Munir, A., Wahyudi, S., & Zainal, Z. (2020). Tinjauan Kriminologi Terhadap Sensual Marketing Sebagai Strategi Pemasaran Produk Yang Diperankan Oleh Sales Promotion Girl Di Kota Pekanbaru. WEDANA: Jurnal Kajian Pemerintahan, Politik dan Birokrasi, 6(2), 21-35.
Nadariau.com. (2021). Ompang Sei Songsang Akan Hadir Lebih Menawan Dengan Wajah Baru Tanpa Eceng Gondok. nadariau.com. https://nadariau.com/2021/04/10/ompang-sei-songsang-akan-hadir-lebih-menawan-dengan-wajah-baru-tanpa-eceng-gondok/
